The Importance of Female Empowerment in the Workplace with Tara Haddad

Some Simple Ways Companies Can Support and Raise Up Women

Over the past seven decades, women have made great strides in the workplace. In the 1940s, during World War Two, women were called upon to fill the roles left vacant in industry by their male counterparts who shipped off overseas to fight. Upon their return, the men who survived the war retook their jobs, and those women — who were so crucial in keeping home front production running smoothly — were largely relegated back to their earlier roles as caregivers, homemakers, or, at best, administrative assistants. However, the disciples of Rosie the Riveter were not content to stay at home for long. In the 1960s and 1970s, as female enrollment in post-secondary education increased steadily, a new generation of women entered the workforce, this time intent on cultivating careers instead of just having jobs. Progress was incremental. An overwhelming culture of male chauvinism and the very real fact that many companies were run by ‘old boy networks’ were still major obstacles.

The 1980s, 1990s, and 2000s put some significant cracks in the glass ceiling, but the wage gap between men and women remained (as it still does), and remnants of twentieth century gender biases lingered. In recent years, some forward movement has been made on the issue of equal pay for equal work and there has been a significant uptick in the number of women hired in managerial and executive capacities, but the struggle for female empowerment in the workplace is far from over. More and more, though, it seems that companies of all sorts genuinely want to reform and shed old legacies of sexism. So, how best to accomplish this? How can businesses intent on enlightenment best cultivate a culture of gender equality?

Currently a mentor in the Forum for Women Entrepreneurs Program, Tara Haddad, lists some important ways that companies can support and raise up the women in their employment.

Be Mindful of Tokenism

Prime the Corporate Pipeline

Do Business With Female-Owned Companies

According to Tara Haddad, “The quest for female empowerment in the workplace is a long-term project. It began long ago and will not be finished anytime soon. It is, however, important to keep pushing the cause forward, little by little, making incremental progress as the decades pass. At this stage in history, it is not only a question of individuals who need to try to make a difference, but entire organizations. Any company wishing to do its part for the cause would do well to be mindful of tokenism, prime the corporate pipeline with capable women, and do business with female-owned companies.”

Currently located in Vancouver, BC | Tara Haddad is the CEO of Modern Meat |